Wednesday, September 2, 2015
The internet’s ever-growing popularity as a marketing tool has led many Tampa based businesses to come up with effective web marketing strategies that optimize the internet’s capabilities towards generating sales. One of these strategies is known as search engine optimization, or SEO. SEO is a marketing procedure in which a website’s design and content is optimized to enhance its search engine rankings. There are various types of SEO techniques, so it can take a lot of time and deliberation on your part to choose the right one for your company. Business 2 Community provides some helpful tips to get you started on the right track by informing you of some widely circulating SEO myths you need to be aware of.
Wednesday, August 5, 2015
With millions of people relying on social media not only to connect to other people but also to get the information they’re looking for, there’s no denying that utilizing social media as part of your online marketing strategy is a necessity. Perhaps you have tried to implement a social media marketing strategy yet still may not be experiencing the results you’d hope to expect. Among businesses that utilize social media, those that have been unsuccessful have failed to do the necessary research that could have led them toward avoiding eventual failure. If you plan on having your own social media marketing strategy, here are some useful tips you can use to help you better navigate the ever-evolving social media marketing landscape.
Wednesday, July 22, 2015
Some bands yearn for that extra push to break into the wider music scene and present themselves as a worthy act with a very distinct sound. Fortunately, today’s communication technologies can help bands reach out to a fan base like never before. Ensure your band’s success on social media through these tried and tested methods of marketing.
Wednesday, June 24, 2015
If you are trying to promote your product or brand, you probably already know that social media marketing is an effective way to direct visitors to your website. While this seems simple, it can be difficult to engage your followers in a way that will keep them interested long enough to actually convince them to purchase or invest. By rewarding your followers, you can keep them loyal and maintain a steady flow of website visitors.
Give Away a Product
One way of rewarding followers on social media is by holding a sweepstakes of sorts. On Twitter, you can tweet a message to your followers that tells them to retweet and favorite the message for a chance to win a prize. For example, If you were a video game developer, you could possibly make the prize a free copy of one of your upcoming titles. If you’re launching new products soon, you can also use them as prizes and as a sample of what you have in store for your customers. This method of rewarding your followers can also be utilized on Facebook, but you would ask them to 'like', 'share', and/or 'comment' instead.
Expanding Your Base
In addition to demonstrating loyalty to your followers and showcasing your products, rewarding your followers through these giveaways or contests also expands your presence on social media. The goal of this method is to have your followers promote or show your products and services off to their own friends and followers. This will get other people interested in your products and services as well, and you will gain more followers and potential customers.
Friday, June 5, 2015
SEO, or search engine optimization has changed so much in the last few years and companies want to have a solid strategy to stay ahead of the competition. It’s a misconception that SEO doesn’t actually work or has no significant benefits. According to an article from Entrepreneur.com, “44 percent of customers begin their purchase by using a search engine”. Not only that, but this traffic actually converts and a good percentage of B2Bs have said that SEO has had the biggest impact on lead generation. When it comes to online marketing in Tampa, one can never go wrong with SEO. One of the major changes in recent years is the rise of mobile-centric SEO. More people are starting to use their smartphones or tablets to browse the Internet, and so businesses would do well to invest in a responsive, mobile-friendly website. A common problem is that a website, which is hard to navigate in mobile browsers, makes people leave without even clicking on anything.
Thursday, June 4, 2015
Visual content drives higher engagement than text, and among the visual media, video beats still images in many ways when it comes to content marketing. Rocket Boost Media, a leading Tampa marketing firm, is pleased to announce that it’s now offering video creation and video SEO services. The said services are available for businesses in Tampa Bay and the surrounding areas. According to Social Times, when a website has a video, viewers tend to spend an average of 5 minutes and 50 seconds on a site, which is 5.33 times longer than a text website. Experts have observed that the majority of users today prefer the convenience of watching over reading. This is because videos stimulate both the visual and auditory senses, which allows a prospect to process information faster. They are also more engaging, and in a time where people’s attention spans are highly fickle, the use of eye-catching content is more of a marketing necessity than an optional tactic.
Monday, May 18, 2015
Social media is a great tool for marketing yourself, but you have to remember that your company’s Facebook and Instagram accounts, among others, are not announcement boards where you post all your advertisements and promos and leave them at that. Take note of these tips:
- SOCIAL Media – Remember, the aim is to be more social with your audience. Engage them by featuring your most loyal customers, or provide interesting stories related to your business and customers. You can even throw in some contests online and give away some prizes.
Monday, May 11, 2015
Social media is becoming one of the most important platforms when it comes to building a company’s brand and raising awareness for it. The task of every social media marketing strategy, on the other hand, is to foster and grow followers for the brand, lest all the marketing tactics and strategies be for naught. Here are some points to remember to help slowly build that following:
Thursday, April 23, 2015
Social media platforms have caught on not only among tech-savvy consumers but also among businesses and organizations that seek to enhance their online visibility. Facebook, Twitter, LinkedIn and Pinterest are some of the most prominent social media platforms Tampa marketing specialists can maximize to increase brand awareness for their clients. Through these platforms, businesses can increase online traffic to their websites, reach out to more of their target audiences, and convert as many of them as possible into actual customers.
Wednesday, April 15, 2015
Google is the most popular website today, as shown by eBizMBA.com’s list of The 15 Most Popular Websites. It receives an estimated 1.1 billion visits per month, providing local and multinational companies with a cost-effective online marketing platform. Businesses advertise on Google for one ultimate goal—to increase traffic to their websites. Almost all online marketing practices, including search engine optimization and pay-per-click marketing, are designed to help websites get as many visitors as they can and reach as wide an audience as possible. SEO, in particular, aims to put a website on top of the return pages of search engines (specifically Google) to improve visibility on the web.
Tuesday, April 7, 2015
Part of being successful in online marketing is being able to penetrate a large audience in the social media space. Since Google still has the largest share of online searches, it is only appropriate for companies to engage in Google+. An active Google+ page allows easier access to Google’s effective tools for SEO.
Optimized Google+ Page
Update your Google+ page by regularly posting relevant content and you will have more opportunities to be found in search engine results. With an optimized Google+ page, the company’s posts will be tagged by Google as a credible source for online users. Google’s positive ratings for your pages will help you gain more followers on social media and higher ranking in search engine results.
To determine your stance in Google+, Google has an integrated feature called Google Ripples where you can observe and examine users who are capable of influencing others to search your site. These users are called Influencers in Google Ripples and you may be able to see them through a Ripples diagram viewable in publicly shared posts.
It would also be more convenient to get listed with Google Maps through the company’s active Google+ page. Every time users search places with Google Maps, they are allowed to select particular locations as “favorites” and leave their reviews for other users. An optimized Google+ page will help boost online user interaction as the company or brand name continues to have more positive reviews.
Thursday, March 5, 2015
In the beginning, there was TV. Then, there was YT.
With free entertainment available on Internet-ready devices, YouTube basically crushed TV in a landslide of 300 hours of video every minute. Why pay for cable when you can watch your favorite talk show or random video for zero dollars? In fact, some TV shows have received the memo and are making the jump to paid subscription services.
Wednesday, March 4, 2015
Businesses constantly need to step up their game and use whatever leverage they have to hone their competitive edge. This is especially true in the online battlefield, where a progressive business would need ample marketing legwork through search engine optimization (SEO). As B2BNewsNetwork’s Andrew Moran wrote on November 16, 2014, recent updates to Google’s SEO framework created a need for quick adjustments that let businesses keep up their search rankings. There can be no denying that advances in online communications over the years have generated a strong need for faster, more secure interactions, particularly in terms of customer service and marketing. When you have worked hard to round up a more sizeable market share, but the yield hasn’t been profitable enough, it’s time to consult with experts in online marketing in Tampa, like Rocket Boost Media, for tailor-made solutions to your business needs.
Wednesday, February 11, 2015
The rise of various social media outlets have made it possible for people to see what’s trending within their circles of interests. As such, most companies have been taking to these fronts to advertise their products and services to their respective target markets with the hopes of garnering more customers.
Tuesday, January 20, 2015
It’s irrefutable that strategic online marketing for Tampa businesses like yours is vital in this Internet era. Different SEO companies are offering you a list of the numerous online marketing tactics they provide, but before you employ any strategy, it is important to carefully study them first so you’ll know how it can be tailor-fitted to your current marketing strategies. Rocket Boost Media offers three of the most effective tactics your business can get huge returns from. One is the local buzz. Search engines now have algorithms that provide people a list of companies at their locations. Just recently, Google announced that over 20% of searches are geo-tagged. Local buzz makes you more visible in the search engine results which will increase the likelihood of attracting more local prospects to your business. Your company has to be made visible on local listings with complete contact information, keyword optimized content and positive reviews.
Wednesday, January 14, 2015
The emergence of social media has made it possible for large and small businesses to access their respective markets. It also has created a new avenue for their products and services to garner a following. That said, before you go on an excursion towards this plane, you need to have a working marketing plan that will let you draw in the much-needed exposure that your brand needs.