Some bands yearn for that extra push to break into the wider music
scene and present themselves as a worthy act with a very distinct sound.
Fortunately, today’s communication technologies can help bands reach
out to a fan base like never before. Ensure your band’s success on
social media through these tried and tested methods of marketing.
Content
A
social media account is a great opportunity to direct users to your
band’s official website. Make the effort to share links to the website
content and encourage visitors to click on them. Exercise discretion in
sharing content – some third-party material may come from websites of
questionable credibility.
Pic Posts
Many
social media users want to have a glimpse of the band in action and in
other off-stage environments. You can use Instagram with the associated
hashtags to post official band pictures. Photos of the band that
includes the audience have a certain appeal to them.
Frequent Engagement
Every band that wants to gain a following should make the effort to
communicate with people who look them up on their official accounts.
Although a social media marketer can be tasked with managing the band
account and facilitating replies, band members who identify themselves
in replies back to a fan give it a more personal touch.
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