Wednesday, June 24, 2015
If you are trying to promote your product or brand, you probably already know that social media marketing is an effective way to direct visitors to your website. While this seems simple, it can be difficult to engage your followers in a way that will keep them interested long enough to actually convince them to purchase or invest. By rewarding your followers, you can keep them loyal and maintain a steady flow of website visitors.
Give Away a Product
One way of rewarding followers on social media is by holding a sweepstakes of sorts. On Twitter, you can tweet a message to your followers that tells them to retweet and favorite the message for a chance to win a prize. For example, If you were a video game developer, you could possibly make the prize a free copy of one of your upcoming titles. If you’re launching new products soon, you can also use them as prizes and as a sample of what you have in store for your customers. This method of rewarding your followers can also be utilized on Facebook, but you would ask them to 'like', 'share', and/or 'comment' instead.
Expanding Your Base
In addition to demonstrating loyalty to your followers and showcasing your products, rewarding your followers through these giveaways or contests also expands your presence on social media. The goal of this method is to have your followers promote or show your products and services off to their own friends and followers. This will get other people interested in your products and services as well, and you will gain more followers and potential customers.
Friday, June 5, 2015
SEO, or search engine optimization has changed so much in the last few years and companies want to have a solid strategy to stay ahead of the competition. It’s a misconception that SEO doesn’t actually work or has no significant benefits. According to an article from Entrepreneur.com, “44 percent of customers begin their purchase by using a search engine”. Not only that, but this traffic actually converts and a good percentage of B2Bs have said that SEO has had the biggest impact on lead generation. When it comes to online marketing in Tampa, one can never go wrong with SEO. One of the major changes in recent years is the rise of mobile-centric SEO. More people are starting to use their smartphones or tablets to browse the Internet, and so businesses would do well to invest in a responsive, mobile-friendly website. A common problem is that a website, which is hard to navigate in mobile browsers, makes people leave without even clicking on anything.
Thursday, June 4, 2015
Visual content drives higher engagement than text, and among the visual media, video beats still images in many ways when it comes to content marketing. Rocket Boost Media, a leading Tampa marketing firm, is pleased to announce that it’s now offering video creation and video SEO services. The said services are available for businesses in Tampa Bay and the surrounding areas. According to Social Times, when a website has a video, viewers tend to spend an average of 5 minutes and 50 seconds on a site, which is 5.33 times longer than a text website. Experts have observed that the majority of users today prefer the convenience of watching over reading. This is because videos stimulate both the visual and auditory senses, which allows a prospect to process information faster. They are also more engaging, and in a time where people’s attention spans are highly fickle, the use of eye-catching content is more of a marketing necessity than an optional tactic.