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Thursday, March 5, 2015

The YouTube Exodus



In the beginning, there was TV. Then, there was YT.

With free entertainment available on Internet-ready devices, YouTube basically crushed TV in a landslide of 300 hours of video every minute. Why pay for cable when you can watch your favorite talk show or random video for zero dollars? In fact, some TV shows have received the memo and are making the jump to paid subscription services.

Even as TV plays catch-up with YouTube, the latter is simply moving too fast and too often. With mobile devices and 3G, millions can stream videos anywhere (free in Wi-Fi hotspots). This paradigm shift has brands keeping a close eye on the raging but one-sided battle. Would they invest in TV or YouTube ads next?

Online advertisement is in a different league. The freedom that content creators enjoy enables them to upload the kind of content their subscribers want. Add the fact that more users are jumping to online video for their entertainment needs, and you have a swollen market that's still swelling. Any business that hasn't gone to or tapped into the power of YouTube is missing out on a prodigious marketing opportunity as it is a powerful tool for building a brand’s presence.

Will there be a new formidable force to dethrone YouTube? Maybe in the near future. For now, the play button beckons.

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