In the beginning,
there was TV. Then, there was YT.
With free
entertainment available on Internet-ready devices, YouTube basically crushed TV
in a landslide of 300 hours of video every minute. Why pay for cable when you
can watch your favorite talk show or random video for zero dollars? In fact,
some TV shows have received the memo and are making the jump to paid
subscription services.
Even as TV plays
catch-up with YouTube, the latter is simply moving too fast and too often. With
mobile devices and 3G, millions can stream videos anywhere (free in Wi-Fi
hotspots). This paradigm shift has brands keeping a close eye on the raging but
one-sided battle. Would they invest in TV or YouTube ads next?
Online
advertisement is in a different league. The freedom that content creators enjoy
enables them to upload the kind of content their subscribers want. Add the fact
that more users are jumping to online video for their entertainment needs, and
you have a swollen market that's still swelling. Any business that hasn't gone
to or tapped into the power of YouTube is missing out on a prodigious marketing
opportunity as it is a powerful tool for building a brand’s presence.
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