Thursday, April 23, 2015
Social media platforms have caught on not only among tech-savvy consumers but also among businesses and organizations that seek to enhance their online visibility. Facebook, Twitter, LinkedIn and Pinterest are some of the most prominent social media platforms Tampa marketing specialists can maximize to increase brand awareness for their clients. Through these platforms, businesses can increase online traffic to their websites, reach out to more of their target audiences, and convert as many of them as possible into actual customers.
Wednesday, April 15, 2015
Google is the most popular website today, as shown by eBizMBA.com’s list of The 15 Most Popular Websites. It receives an estimated 1.1 billion visits per month, providing local and multinational companies with a cost-effective online marketing platform. Businesses advertise on Google for one ultimate goal—to increase traffic to their websites. Almost all online marketing practices, including search engine optimization and pay-per-click marketing, are designed to help websites get as many visitors as they can and reach as wide an audience as possible. SEO, in particular, aims to put a website on top of the return pages of search engines (specifically Google) to improve visibility on the web.
Tuesday, April 7, 2015
Part of being successful in online marketing is being able to penetrate a large audience in the social media space. Since Google still has the largest share of online searches, it is only appropriate for companies to engage in Google+. An active Google+ page allows easier access to Google’s effective tools for SEO.
Optimized Google+ Page
Update your Google+ page by regularly posting relevant content and you will have more opportunities to be found in search engine results. With an optimized Google+ page, the company’s posts will be tagged by Google as a credible source for online users. Google’s positive ratings for your pages will help you gain more followers on social media and higher ranking in search engine results.
To determine your stance in Google+, Google has an integrated feature called Google Ripples where you can observe and examine users who are capable of influencing others to search your site. These users are called Influencers in Google Ripples and you may be able to see them through a Ripples diagram viewable in publicly shared posts.
It would also be more convenient to get listed with Google Maps through the company’s active Google+ page. Every time users search places with Google Maps, they are allowed to select particular locations as “favorites” and leave their reviews for other users. An optimized Google+ page will help boost online user interaction as the company or brand name continues to have more positive reviews.