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Monday, December 8, 2014

Website Designing: Marrying Flair and Function

Most website design companies create websites for their clients that are either pleasant to look at but too cumbersome to explore, or a streamlined website that aesthetically looks too bland. Designing a website should be a marriage of flair and function, wherein the former entices users to navigate your site, while the latter makes the navigation experience a smooth, flowing one. As such, here are a couple of tips when designing your own website.

In the realm of function, your website should be designed to have little load time in between clicks. If your site contains too many elements that take too long to load, it’s probably best to remove them altogether. Longer load times can be a nuisance for users, and if your website takes too long to load, users might look for information on other sites, which is something you wouldn’t want to happen.

In terms of aesthetics, your website should properly exude the kind of business you are running. This means that your site should contain relevant photos and the correct color schemes; usually sticking with three colors (related to your brand) would suffice. Where you place the content on your website matters, as it separates professionally-designed websites from hokey, amateur ones. Giving your content elbow room in the form of the right margins, right number of texts, and proper spacing can make for a smooth-looking, organized website.

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