Internet Marketing in Tampa: Busting 4 of the Most Prominent SEO Myths

The internet’s ever-growing popularity as a marketing tool has led many Tampa based businesses to come up with effective web marketing strategies that optimize the internet’s capabilities towards generating sales. One of these strategies is known as search engine optimization, or SEO. SEO is a marketing procedure in which a website’s design and content is optimized to enhance its search engine rankings. There are various types of SEO techniques, so it can take a lot of time and deliberation on your part to choose the right one for your company. Business 2 Community provides some helpful tips to get you started on the right track by informing you of some widely circulating SEO myths you need to be aware of.
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Reasons Why Your Current Social Media Marketing Strategies are Not Working

With millions of people relying on social media not only to connect to other people but also to get the information they’re looking for, there’s no denying that utilizing social media as part of your online marketing strategy is a necessity. Perhaps you have tried to implement a social media marketing strategy yet still may not be experiencing the results you’d hope to expect. Among businesses that utilize social media, those that have been unsuccessful have failed to do the necessary research that could have led them toward avoiding eventual failure. If you plan on having your own social media marketing strategy, here are some useful tips you can use to help you better navigate the ever-evolving social media marketing landscape.
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Expanding Your Band’s Reach

Some bands yearn for that extra push to break into the wider music scene and present themselves as a worthy act with a very distinct sound. Fortunately, today’s communication technologies can help bands reach out to a fan base like never before. Ensure your band’s success on social media through these tried and tested methods of marketing.

Reward Followers to Drive Social Media Efforts

If you are trying to promote your product or brand, you probably already know that social media marketing is an effective way to direct visitors to your website. While this seems simple, it can be difficult to engage your followers in a way that will keep them interested long enough to actually convince them to purchase or invest. By rewarding your followers, you can keep them loyal and maintain a steady flow of website visitors.

Give Away a Product

One way of rewarding followers on social media is by holding a sweepstakes of sorts. On Twitter, you can tweet a message to your followers that tells them to retweet and favorite the message for a chance to win a prize. For example, If you were a video game developer, you could possibly make the prize a free copy of one of your upcoming titles. If you’re launching new products soon, you can also use them as prizes and as a sample of what you have in store for your customers. This method of rewarding your followers can also be utilized on Facebook, but you would ask them to 'like', 'share', and/or 'comment' instead.

Expanding Your Base

In addition to demonstrating loyalty to your followers and showcasing your products, rewarding your followers through these giveaways or contests also expands your presence on social media. The goal of this method is to have your followers promote or show your products and services off to their own friends and followers. This will get other people interested in your products and services as well, and you will gain more followers and potential customers.

Online Marketing in Tampa: Vital SEO Strategies to Stay in the Game

SEO, or search engine optimization has changed so much in the last few years and companies want to have a solid strategy to stay ahead of the competition. It’s a misconception that SEO doesn’t actually work or has no significant benefits. According to an article from Entrepreneur.com, “44 percent of customers begin their purchase by using a search engine”. Not only that, but this traffic actually converts and a good percentage of B2Bs have said that SEO has had the biggest impact on lead generation. When it comes to online marketing in Tampa, one can never go wrong with SEO. One of the major changes in recent years is the rise of mobile-centric SEO. More people are starting to use their smartphones or tablets to browse the Internet, and so businesses would do well to invest in a responsive, mobile-friendly website. A common problem is that a website, which is hard to navigate in mobile browsers, makes people leave without even clicking on anything.
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Leading Tampa Marketing Firm Offers Video Creation and SEO Services

Visual content drives higher engagement than text, and among the visual media, video beats still images in many ways when it comes to content marketing. Rocket Boost Media, a leading Tampa marketing firm, is pleased to announce that it’s now offering video creation and video SEO services. The said services are available for businesses in Tampa Bay and the surrounding areas. According to Social Times, when a website has a video, viewers tend to spend an average of 5 minutes and 50 seconds on a site, which is 5.33 times longer than a text website. Experts have observed that the majority of users today prefer the convenience of watching over reading. This is because videos stimulate both the visual and auditory senses, which allows a prospect to process information faster. They are also more engaging, and in a time where people’s attention spans are highly fickle, the use of eye-catching content is more of a marketing necessity than an optional tactic.
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How to Maximize the Potential of Social Media

Social media is a great tool for marketing yourself, but you have to remember that your company’s Facebook and Instagram accounts, among others, are not announcement boards where you post all your advertisements and promos and leave them at that. Take note of these tips:

• SOCIAL Media – Remember, the aim is to be more social with your audience. Engage them by featuring your most loyal customers, or provide interesting stories related to your business and customers. You can even throw in some contests online and give away some prizes.